I nstagram has become the cornerstone of the social presence of many brands, driving profitable website traffic, increasing conversions and creating an engaged audience.
If your Instagram presence isn’t as solid as you’d hope, it might be time to learn how to fine-tune your strategies for getting real organic Instagram followers. The more your audience grows, the more opportunities you have to engage with users and create unique experiences for them.
Sometimes brands take the easy route when trying to get more Instagram followers. Paid sites are everywhere, even Instagram bots . But these shortcuts aren’t always worth the effort, as Instagram’s algorithm is regularly updated. Not to mention that the number of Instagram followers does not mean anything so few of them are engaged.
So what are the best practices for increasing the number of Instagram participants?
Optimize your Instagram account
Without an appropriate bio, image captions, username, or profile picture, how will people know the account belongs to your brand? It might seem obvious, but on Instagram, your bio and image help form the foundation of who you are. The link in your bio is the only place you can drive Instagram traffic to your site, so optimizing your account is essential.
And you have to answer this question: do you really want your bio to just link to your site’s home page, now and forever? One of the best practices is to change it every now and then and use that clickable link in your bio to drive traffic to your newest or most popular content.
Create an editorial calendar
The worst thing you can do when trying to find Instagram followers is not have any content to post on Instagram. So sit back and generate some content first and post it to your feed, stories, or IGTV. You need to establish an editorial calendar for at least a month of content, to get started. You can also use a graphics design platform like Canva or make a video using video marketing software and edit them to make it more appealing to your audience.
Plan your content and publish at the right time
Remember the consistency of posting your content at the right time, your audience most likely online. Although Instagram’s algorithm has changed to show users more of the content they like, timely posting to Instagram can still give your posts more visibility by increasing the overall engagement they receive.
Make good legends
When it comes to caption ideas for Instagram, you need to look beyond the obvious, one-word hashtags. Of course you want to use them too, but mix them up and use hashtags to tell part of your story. Be funny, ironic, sincere or daring.
Use specific hashtags
You want followers who are interested in what you do and offer. If you mainly use terms that are not specific to your industry, you will only gain very few followers. In this case, you should use hashtags in your posts that your target audience specifically views.
The more specific you are, the more interested people you attract and the more likely they are to become followers. Also, using more precise tags will reduce the number of competitors competing for the favors of the same people you are targeting. Your accounts will therefore be easier to find and therefore easier to follow.
Engage with other people
Remember, the key to any social media is engagement. So, when you want to increase your number of followers in a natural way, you need to respond to your DMs, their comments, and also have a conversation with them on their pages or yours. You can also engage with other people by having a conversation in another influencer popular post.
Promote your account on other platforms
Besides Instagram, you probably have another social media account, either Youtube, LinkedIn, TikTok, Twitter, or Facebook. It is enough for you
promote your account on other social media and let other people on this platform know that you also have quality content on your Instagram.
You can also promote your Instagram on your website. How? ‘Or’ What ? You can do this by adding social media buttons to your website and blog to help promote social shares across all of your networks as well as to show people where to find you on Instagram.
Create content according to the demand of your followers
Apart from the original content that you have prepared in advance for your account, you should also create content based on what has been requested by your followers. To do this you need to play around a bit. Let’s say you have already received a lot of inquiries regarding Topic A and Topic B. First of all, you need to use Instagram’s survey feature to ask your followers which of the two topics needs to be addressed first.
Asking your followers for feedback might lead them to respect you as well and, most likely, to share your content.
Delete photos marked as unwanted
If you want to show only your best content and high quality photos, you can remove unwanted tags from your profile. To do so, all you need to do is open the photo in question on the Instagram mobile app and tap on the photo to see the tags. Next, tap on your tag and click “Remove Tag”. You can also remove this photo from the list of photos you are in.
Obtain local information and use the geotag
You have to play with the location feature on Instagram. When you upload content to your feed, you should also include the city, neighborhood, and area that you are targeting in the ads. You can do this by going to the search page and choosing the Places tab. Then type the name of the place to see all geolocated messages for that place.
Remember your call to action!
Believe it or not, having a CTA in every piece of content you create is a must! Instagram is a social media network that encourages people to have conversations, not as a dissemination platform when communication is only one-way. Your call to action depends on the purpose of your content. The best practice for simple photographic or graphic content is to include icons or marks to encourage people to like, comment, share, or save the post. For video format, you can ask them to do it at the end of the video.
These are the 11 ways to increase your Instagram organically this year. The algorithm can always change, but these organic best practices for increasing your follower count will still be relevant.